Tuesday, August 6, 2013
Now I've seen samples done several different ways. The most common method I have seen is a sheet cake that is cut into small portions and handed out. I don't like this method because not only is it messy, but it takes someone (maybe you) away from interacting with your customers. There's not a lot of room in a 10 x 10 booth for employees - I would say no more than 3. You don't want one of those people cutting cake.
Then there's mini-cupcakes and cupcakes. I have never tried mini cupcakes, just because I hate making them so much!! :-) But I did try full-sized cupcakes at my first couple of bridal shows and it was a total disaster, Some people thought it was too much cake and wouldn't even take a sample. Some people were so enthralled by the cupcakes that they just wanted to know how many they could get and take home to kids, nieces, etc. And the people that did want cupcakes also wanted something to carry them in. So I bought cups and lids. That just increased my costs!
What I have found that works best for ME is using the Solo 2 ounce condiment cup with lid. I will cut a small circle our of a sheet cake to fir in the cup and I still have room for icing and a filling, if necessary. Then the lids go on. I also put a small label on the lid with my business name, website, and phone number. The cup size offers the client a nice 2-bite sample; the lid allows the the client to pop it in their goodie bag to take home, and the label reminds them about who made that awesome cake later on. The best part is that I make them up a couple of days before and just set them out in the booth. They stack nicely and it allows people to take one and run if they want to. And I'm available to talk flavors or otherwise discuss cake with my potential clients.
For those that have done bridal shows, how do you provide samples?