Introducing Sweet Talk!

OK, so I know we've been gone for a few weeks, but we have been SO busy!  Take a look at our new logo!  What do you think of it?

And we have a brand new website to go around the new logo too!  If you haven't stopped by in a while, I welcome you drop by the new website.  The new site is still at the old address:  http://www.cupadeecakes.com

And with the new site comes a new blog!  Well, it's still the same old blog you know and love, but with a slightly different name and a brand new address!

So visit Sweet Talk to catch up on our latest tutorials and cake adventures.

We'll keep this Blogger blog online, but don't expect any updates.  And you can find all these blog post over on the new site too.

I'm still learning the blogging platform on my new site, so if things look wonky for the next couple of weeks cut me a little slack.  Join me at my new home for some SWEET TALK!

Guest Blogger: Beata from My Sweet Passion Cakes

Even though I have made it my mission to help out cake decorators just getting their start, it can still be a daunting task to find help online.  I frequent more than one cake forum and lots of times I see a a basic question turn into a heated debate over some minute detail that has nothing to do with the poster's question.

But sometimes the planets align perfectly and two people thousands of miles apart connect to make something special.  That's how I met Beata Khoo from My Sweet Passion Cakes in Brighton, UK.  She posted a question on CakesDecor asking for assistance on how to make a cake like a dragon sculpture she had a picture of.  It seemed like a daunting and ambitious task, but I answered and what unfolded was a really satisfying month-long collaboration.  Even though Beata says she's just a hobbyist, she took instruction well and learned to work with modeling chocolate and make her own structure, something she had not done before.  I was so impressed with the work that Beata did that I asked her if she would like to write up a post about her experience making this awesome cake.  And now without further ado, here's Beata!

My name is Beata Khoo and I started to decorate cakes about a year ago. I have always loved to bake cakes, but never really decorated any cakes.  I was always so busy in y everyday life and never had the time, until last year someone gave me the most gorgeous cupcakes. And I thought -this is what I can do... and rest is history ;) I am hooked! All I want to do is bake and decorate cakes.

I have been doing a few cakes since then but I really crave a challenge to see how much more I can do. Then one day this lady calls and asks me if i can do this Amazing Dragon.  I really wanted to do it too, but I wasn't sure where to start, so I decided to write into Cake Central and CakesDecor.  I also wrote a private message to Liz Marek on Facebook, hoping someone will have some idea on how to make it.

Unfortunately i didn't get anywhere with Cake Central, but very lucky on CakesDecor.  Jenniffer from Cup a Dee Cakes wrote to me and gave me advice how to build the structure and the best way to use modelling chocolate. On top of that Liz Marek gave same idea and was kind enough to answer my message. In that moment I felt so happy that there was someone giving me guidance and I knew that I could do it ;)

And this is the way I did it...

1. First I bought a wooden board and copper tubing. Drilled seven holes (size of the copper tubes) in the base, not too close to one another.

2. Then I made modeling chocolate white and colored it. (I have never worked with chocolate before and thanks to Jenniffer - I love it now)

3. I applied the chocolate on to the copper and created his skin with scissors

4. Next, I made the heads, which was a little tricky, but with a lots of determination they came out lovely. After finishing modeling, I put them in the fridge for 10 minutes to set.

5. The body of the dragon i made it with a chocolate cake and the wings I made with rice crispy treats.

6.Then I wanted to paint the MC so again I was asking Jenniffer and Liz Marek, then I thought best to try on little test MC before I painted the dragon.  I tried mixing petal dust with vodka and then vegetable oil. Vegetable oil looked the best so my decision was made. I painted my dragon with petal dust and vegetable oil, it took 2 days to dry but it looked fantastic!

So before i put it together - I covered my wooden base to look like wood and then put my heads together and held it all together with dark modelling chocolate. I then created the body and wings and painted them last. Hope you like the way I finished it off with the Enchantica book and message on each side of the dragon. Most of all I would like to thank Jenniffer and Liz Marek for all their help.

Didn't Beata's cake turn out great!?

Beata can pass out all the thanks she wants, but in the end, she was the only person in that kitchen doing all the work.  And she she did an exceptional job, didn't she?!?  I was super glad to provide her with some assistance; I was excited every morning to get online and see what progress she had made.  It's this type to collaboration that the Internet was invented for.  Please stop by Beata's Facebook page at: www.facebook.com/mysweetpassion, LIKE her page, and let her know what great job she did!  Lastly, I want to thank Beata for guest blogging here today!

For more pictures please visit www.facebook.com/mysweetpassion

My Web site is my Best Friend

Many of you know that I am a "one girl" operation.  I also have a very talented, supportive husband who does all the things I can't do (or don't want to!).  He works for Cup a Dee Cakes every minute he is not at his regular job.  Chad has built my website from scratch and changed it every time I ever wanted it to be "prettier" or more functional.  I hate to say that I don't often take into account how very hard website work is to do.  Much like my customers don't always realize how much work goes into a cake, they just want it "pretty".  (At least I get paid for my work).

My website is my best friend (except for Chad!) because it is like a salesman, an information desk, a photo album, direction giver, price estimator, policy police, availability calendar, etc.  "Webby" (let's call her) does so many things that it frees me up to bake and decorate.  Since the beginning, I have tried to give my customers all the information I could.  I don't feel like hiding my prices, or designs, or the fact the I have a legal commercial kitchen built onto my home (I have posted pictures as well as health department scores in the past).

If a competitor uses my design or knows my prices, so what?  We have worked hard to make our prices and policies fair.  I don't feel like I am competing with anyone in my area.  We all have different styles, personalities, prices and not to mention cakes.  I've looked at my biggest three competitor's websites today and am surprised that the are giving customers very little useful information.  They show some pictures, some cake flavors, and maybe some 'partners'.  No pricing or consultation information. 

Our first presence on the web didn't have pricing.  I spent half of my day answering phone calls about how much a certain pictured cake was or where my prices started.  The minute we posted prices my "how much is it" phone calls stopped and I had more time to make cakes.  I am a frugal person,.  I know that my prices are a lot higher than the local "Super" center.  I started with party cakes about $1/serving and delivered everything for free!  I am now at $3/serving for round cakes because I am staying booked up.  That didn't happen in a year though; it's taken us six years.  I don't want to be the biggest place in town, I want to be the best! I am 110% alright with doing two weddings on a weekend and that's all.  I want to continue to enjoy what I do.

I am soooo off subject here....

We had over 600 pictures on Webby, we narrowed those down to about 275.  There were just some on there that I was NOT proud of anymore.  I had about 150 pictures from the past year that we haven't put on the site because we have been so busy.  We focus on making wedding cakes now, so we narrowed our categories down from things like "animals, first birthday, girly, sports" to "traditional, contemporary, celebration".

When we changed to Go Daddy for web hosting it opened some new ways of doing our site (so I am told :)...)  We now have a formula that computes the price of the cake for us, where before every time I had a price increase/change I had to re figure each cake and Chad has to change it on the site.  Now if I want to go up .25 on a square cake and .25 on fondant the code will do it all for us.  Oh how I love Webby!
 
My point to this rambling is:

1. I am proud of my husband and the improved website and want you all to know it!  He only gets paid in cupcakes, so your kind words will be welcomed!
2. Ask someone "If you are looking for a baker, what would you like to see on their website?  What kind of information do you need to help you make a decision?"
3. Many of us are very small businesses.  Use your website as a tool to take some of the everyday questions off of you.
4. Know that your website is the first and sometimes the only impression people will get of you.  If it's not good, they won't even pick up the phone.

You may look at Webby and think parts are too wordy or too complicated.  For example, I know I still have too many pictures under "Birthday", but they are all my babies and I can't choose which to get rid of yet.  We have done everything with great thought, trial and error, and for the benefit of customer service.  It suits our business and I don't claim for a minute that it is for everyone.  I am grateful to have such a "pretty" and useful tool that can evolve and grow with our business!  Thanks Chad! 

Now I have to go ice some cakes because Webby hasn't learned to do that yet!