Tuesday, May 5, 2015
Here is an example of an email to send a brides a couple of weeks in advance of the wedding.
Your wedding day is almost here! Please read over your contract, which is attached, and ask any questions or advise me of any changes that you need to make. Here are the delivery details:
Date: (include day of the week, like Saturday June 14, 2015)
Time we will be there with the cakes:
Please provide the name and phone number for the person that is going to return the cake stands the week after the wedding.
If you have a topper, please make sure it is at the venue and on the cake table.
Have you made arrangement for the florist to have the necessary flowers at the venue?
Brides that don't have a planner are typically more stressed shortly before the big day. GOOD wedding planners will confirm the above details well before the wedding and often email all the vendors a list of all the other vendors and a time line. If a bride has family help them out, they need to make a list of vendors, their contact info and the expected delivery times.
We had a sister call us a 10pm the night before the wedding. She was leaving a message with very inaccurate information when I picked up the phone. She knew nothing other than I was making a cake. She was panicking that they had been calling and calling and sent me several emails and I had not answered. I was in the kitchen all day next to the phone. I checked my email at Noon that day, but not since then because it's FRIDAY AND BAKERS GOTTA BAKE! If I had sent the bride an email the week before , this would not have happened.
Then Saturday, the day of the wedding, a planner called to ask me when I was delivering the cakes. Really? The day of the wedding? What kind of planning is that? We got to the venue and the bride had forgotten items for both the bridal and groom's cake!. It's going to happen because they have so much on their minds, that's why GREAT wedding planners are awesome!
So if you are a baker, send that letter two weeks ahead of time! If you are a bride, get a planner or at least make a really good "day of" list!