Tuesday, May 12, 2015

Happy Birthday Cole!

Bakers, do you know how to make a cake that has copyrighted material? According to Icing Smiles, give it away! That means don't post it on your website for sale or advertise how much it would cost on Facebook. That's about the only way to get past the strict laws that many companies WILL ENFORCE (and some will still debate that). I'm not going to lie, it's a little scary when you get an overnight letter from FedX, that you have to sign for, that says "cease and desist" from a big company. All you can do at that point is to take the pictures down from your website and social media locations and hope that's the end of it.

Unfortunately once it's out there you can't get it all back. Take that Copenhagen. We received one of those C&D letters once, and when we searched the web for other cakes with the same content, ours was really the best.  I mean if you're going to tell someone to cease and desist, shouldn't they start with the UGLY cakes?  Copyright is one of the most talked about topics in cake chat rooms and many bakers are absolute about their stance and won't take a chance on any questionable material. Others are more practical and do what they have to in order to make a sale.

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